Influencer Marketing Prices 2026
To help you plan your budget for a TikTok influencer marketing campaign, we're sharing our per-video rates for nano, micro, macro and mega influencers along with our package-based campaign prices.
Per-Video Rate by Influencer Type
| Influencer Type | Follower Range | Per-Video Rate (approx.) |
|---|---|---|
| Nano Influencer | 1,000 - 10,000 | 1.000 ₺ and up |
| Micro Influencer | 10,000 - 100,000 | 3.000 ₺ and up |
| Macro Influencer | 100,000 - 1,000,000 | 10.000 ₺ and up |
| Mega Influencer | 1,000,000+ | 25.000 ₺ and up |
Campaign Package Prices
Starter Package
₺20,000 5-10 VideosAn ideal entry-level campaign to test engagement potential.
Growth Package
₺45,000 15-20 VideosA growth-focused campaign aimed at reaching a wide audience.
Viral Package
₺80,000 20-30 VideosA large-scale campaign with high trend-creation potential, featuring wide-reach creators.
Enterprise Package
₺150,000 30-50 VideosA fully comprehensive campaign backed by a wide influencer network and production support.
Monthly recurring PR subscriptions and custom plans where you set your own influencer counts are also available.
Factors That Affect Price
Influencer Type and Engagement Rate
Just as much as follower count, an influencer's real engagement rate determines price. Highly-engaged micro influencers can sometimes be more valuable than macro influencers.
Number of Videos and Content Format
There's a large cost gap between a single organic video and a comprehensive campaign with multiple videos or livestreams.
Campaign Duration
One-off posts and 3-12 month brand ambassador agreements follow a different pricing logic.
Industry and Niche Competition
Influencers in high-competition sectors such as cosmetics, gaming or finance can command higher prices.
Frequently Asked Questions
How much does an influencer marketing campaign cost?
Campaign budget varies by the influencer type chosen and the number of videos. At Tuber Agency, entry-level campaigns start at ₺20,000, while comprehensive enterprise campaigns can go up to ₺150,000.
How much do micro influencers charge?
Micro influencers with 10,000-100,000 followers typically charge around ₺3,000 per video on average. The exact price can vary by niche, content format and campaign duration.
What's the price difference between macro and mega influencers?
Macro influencers (100K-1M followers) charge around ₺10,000 per video on average, while mega influencers (1M+ followers) charge ₺25,000 and up.
What determines an influencer marketing budget?
The key factors are: the influencer's follower/engagement ratio, number of videos, campaign duration, content format, and industry/niche competition.